Get Out of the Bunker:
Elevate Your Marketing Game
with Iron & Luxe

Email Us 216-925-0102

Our goals:

Focus on growth

Engage & foster membership

Build Community

Effective marketing strategies

Prioritize partnerships

Our mission:

To transform and elevate premiere golf and tennis clubs into vibrant, flourishing communities through strategic marketing excellence. We specialize in creating personalized, impactful marketing campaigns that boost membership, enhance member experiences, and strengthen club brands. By leveraging our deep industry knowledge and innovative approaches, we aim to help premiere clubs achieve lasting success and recognition.

Why us?

Short/long-range marketing strengths and capabilities:

Industry Expertise: Understanding of the golf industry, including trends, challenges, and best practices specific to golf clubs.
Tailored Strategies: Customized marketing strategies designed specifically for golf clubs to address membership growth, member engagement, and brand enhancement.
Member-Centric Approach: Focus on creating personalized member experiences through targeted messaging, events, and promotions.
Golf-Specific Content Creation: Expertise in creating compelling content related to golf, course maintenance, club events, and member testimonials.
Digital Marketing Mastery: Proficiency in digital marketing channels relevant to golf clubs, including, social media management, email marketing, and online advertising.
Branding and Design: Ability to develop and maintain a cohesive brand identity that resonates with current and prospective members.
Data-Driven Insights: Utilization of data analytics to track member behavior, campaign performance, and ROI, allowing for continuous optimization of marketing efforts.

Opportunities for excellence:

Enhanced Member Acquisition and Retention: Strategies aimed at attracting new members and retaining existing ones, ensuring sustainable growth.
Increased Visibility and Engagement: Improved club visibility within the local community and enhanced member engagement through targeted communications.
Cost Efficiency: Tailored marketing solutions that optimize budget allocation and maximize return on investment specific to the golf industry.
Community Building: Promotion of a strong sense of community among members through effective communication and engagement strategies.
Expert Guidance and Support: Access to industry experts who understand the unique challenges and opportunities facing golf clubs, providing valuable insights and recommendations.
Comprehensive Service: Holistic approach covering all aspects of marketing—from digital strategies to offline promotions—tailored to meet the specific goals of golf clubs.
Long-Term Partnership: Commitment to building long-term relationships with clubs, supporting their growth and adaptation to changing market dynamics.

Who we are

Iron & Luxe launched in 2024 after sister company Notavi Creative had deep partnerships in the golf industry with a few select clients and we easily fell in love in the growth and opportunity we saw as we helped build transformational marketing programs and processes to elevate golf organization’s success.

And while there was so much that was easy to fall in love within the golf club world, we also quickly saw that some clubs struggled in the digital space of putting their best foot and face forward with an appealing website, engaging member communication, no presence on social, and just didn’t have marketing that represented who they are today.

We wanted to harness our experience, our diversity of thought and perspective, into more focused energies with a team that would transform a club’s visual appeal, become more engaging and can articulate the story to get more members on the course and in the exclusive dining areas, we’re winning.

With our team of strategists, consultants, content creators, website developers/designers, and graphic designers, we bring the day-to-day needs to life for clubs in packaged marketing service programs that help clubs address their pressing marketing needs and have ongoing monthly support for ongoing marketing execution.

We look forward to learning more about your organization, discussing challenges, and forging creative and powerful tactics to drive results.

Something witty,

Michelle Burgess
Founder
Iron & Luxe

Our services

We specialize in addressing the unique challenges faced by golf club managers, offering tailored marketing strategies to help you attract and retain members, promote events, and enhance your online presence.